Welcome to the first blast from the past. I’ll be posting some of my old adventures here in the media section at random intervals moving forward.
This one is fun as back in 2012, my friend and partner at Mad Flower Creative, James DiFiore, created a commercial for online dating site I-Hookup.com.
They ended up being massive frauds and total scumbags. But we got paid haha and before they were exposed we won the 2012 i-Date Award for best marketing campaign.
Below is a picture of James with said sham award. Pretty sure he still has it.
The original posting of the commercial got almost 400,000 hits on YouTube before being reloaded.
My first non-radio commercial
This project ended up being a fun surprise and my best work so far.. even though it required little from me voice wise, i ended up becoming a major part of this production team.
A few commercials were pitched to the client here and of those picked, the first was mostly voice work over images. So… Jay gets hired for a sweet voice gig. Yaaaay, all is happy in the world. Then at the last minute the client picks a different commercial to be the first produced. with no voice work. But… being as the director was in New Jersey at the time, he asked me to take the helm of… well, pretty much everything.
Since the clients wishes are LAW…i began creating a casting call and hitting the ground to find appropriate locations for both casting and filming, renting those locations, finding make-up and on-set crew, all within 4 days. Although the casting company did awesome, one of my personal non-union invites was chosen as a final cast member, which made it all seem that much more made to be.
So… all went well and one handy dandy Producer credit later, turned out there was some voice work to be done after all.
See if you notice me at the end 😉
Writer/Director: James DiFiore
Editor: Scott Storm
Producer: Jay Nadler
We were all lucky to be working with great professional actors and crew members.
It has been nominated for a marketing award…you can vote on it here if you wish: http://www.idateawards.com/vote-las-vegas-2013.php
The 2013 iDate Awards – Internet Dating Industry Awards – for the Best in the Online Dating And Matc
www.idateawards.com
iDate2012 (Internet Personals, Dating & Matchmaking Industry Trade Show):January 16 – 18, 2013
Las Vegas: The largest trade show and exposition discussing mobile, investment, strategy and management for the matchmaking, social networking, online… personals, and matchmaking industries.
Check out the uber-talented Dani Barker and her hilarious blog “Starvival” right here
And like me on facebook right here
Chance encounter with members of the Toronto Outreach program
-Shot, Complied & Edited by J.NADLER-
While filming a new commercial out back COWBELL restaurant in parkdale, i encountered a group of what seemed to be vagrants looking for bottles or anything of value. It was the thoroughness of the search that caught my eye. It turns out they were cleaning up needles. Although i got no footage of the meeting, they spoke of the value the Toronto Outreach program has given their lives. Heading to the Toronto.ca website I found very little on the outreach program itself, but found that the city does offer a wide range of programs for people to get involved with on every level. With the constant TTC troubles and the current ousting of Mayor Rob Ford, it’s nice to see that certain parts of the system still work.
